The Novigrad Sea Tourist Board has, for the second consecutive year, rented a billboard at the exit from the Zadar 1 highway and carried out marketing activities to focus on promoting the authentic offerings and presenting the cultural and natural heritage of the destination.
The choice of the billboard location at the Zadar 1 highway exit was a logical decision, considering that Zadar County is a highly transit-oriented tourist destination where tourists most often travel by road. We believe that we are one of the few tourist boards in the Zadar County area that, by renting public space, creates significant advertising space for the Zadar Region Turist Bord brand concept through a carefully designed campaign, boosting the visibility of the SayYes brand.
Sredstva za realizaciju projekta su osigurana
iz Fonda za turistički nedovoljno razvijena područja i kontinent.